The “Heart Attack”Seminar Registration Curve
People who have never done seminars before often experience an incredible amount of anxiety and stress. The major stress relates to the rate at which the registrations come in. They come in slowly at first and then dramatically pick up within two weeks or less of the seminar date, depending on the length and location of the event.
I call it the “Heart Attack” curve because the novice seminar promoter often freaks out waiting for the registrations to come in. Sometimes you get as much as 50% or more in the last several days before the date of the seminar.
Events like bootcamps that require travel and hotel reservations generally fill up sooner than shorter events. I also like the idea of promoting to people in the last two weeks or so and sending them to a site called www.site59.com. This site allows people to make lastminute travel and hotel arrangements at discounted prices. Using this system may encourage some people to come at the last minute.
I call it the “Heart Attack” curve because the novice seminar promoter often freaks out waiting for the registrations to come in. Sometimes you get as much as 50% or more in the last several days before the date of the seminar.
Events like bootcamps that require travel and hotel reservations generally fill up sooner than shorter events. I also like the idea of promoting to people in the last two weeks or so and sending them to a site called www.site59.com. This site allows people to make lastminute travel and hotel arrangements at discounted prices. Using this system may encourage some people to come at the last minute.