Fred Gleeck, Marketing and Promoting Seminars Expert

 

Starting the Seminar Right

The way you start your seminar is vitally important. How you start and how you end are crucial to how your event will be perceived.

I would open a keynote speech with a story, but with seminars I like to open with introductions. Remember, the primary intent of a speech is to motivate and secondarily to educate. Seminars are just the opposite. That being the case, starting with introductions makes sense.