Continuing Education Events

For years I have done classes at continuing education
centers. Many "sophisticated" speakers "pooh-pooh"
these events. How could I speak at these low end venues?
Easy, it makes a lot of sense for me to do so.

I think people who recommend against speaking at these
events are misguided.

You have a great opportunity to test new material, get
some new people into your database and to sell some
products.

To make sure that it's worthwhile for you to do events
at your local continuing ed center make sure that:

1. You can sell products
2. You can collect the names of those who attend
3. You try new material out on these groups
4. You record everything that you do at these events

Many of the better known continuing ed centers have
started getting instructors to kick them back a percentage
for sales they make at their events.

They should have been doing this for years.

I always suggested that should only have people who
teach for them who get great ratings and have good
sales numbers.

At the Learning Annex in NYC they give me 15% of
the gate and then they take 40% of the product sales.

A lot of money you say? If you're wiling to give people
50% as an affiliate of your products why would you
bitch about people wanting 40% of what you sell?

Answer: You shouldn't bitch! I'll speak anywhere that
people can put 100 qualified people in a room and
give them 40% all day long.

Have a gig for me? I'll be there. You should be too!